I saw my mum and two sisters last weekend, they had a certain 40th birthday present to give me. Had no idea what it was.
They told me they bought it online from Viparo - an Australian fashion label founded by high school friends in 2008. They call themselves an "online fashion retail space for leatherwear." I can tell they're young and enthused - they're on Facebook, twitter, have a stunning blog - even have their own Instagram account. Seeing a young, hip, Aussie brand holding their own is pretty inspiring. They could teach other companies a lot about the value and relevance of social media. This is not a sponsored post at all. I'm just deeply in love with that jacket and how it makes me feel.
The buckles at the collar really do it for me. So cool, so tough. Thanks girls. SO MUCH.
The comments on my last post are the best part of my last post. (Thank you.)
I had Lunch with Seth Godin and This is What he Taught Me
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