Friday, 14 October 2011

Blogger wins Cannes Lion.

A little-known fact about me is that I once held a promising advertising career in my hands. Of course, this was in my early twenties and I crushed that dream easily like a wet paper towel, but still.

I know stuff - what works and what doesn't. I watch TV, and often critique the latest ad campaign for things. I coulda been a contender, and even have a Diploma in Copywriting .. with a wax seal and everything. (From a really expensive and dodgy "college" in North Sydney in the early 90's.)

I read recently that the best and talented brains get snapped up by advertising agencies. Is it true? Not sure - but I do know, in this changing media and advertising landscape, that companies are branching out into the world of bloggers.

And most of them don't know how to do this.

A little-known fact about the blogging world is that it actually really does contain the best and talented brains. Bloggers are smart, funny, and intelligent. Searing and refreshing in their honesty. They get pitched a lot with crappy random press releases, asked to write about products for free.

Their blogs have been lovingly and painstakingly built from the ground up. Out of nothing. It's a little annoying to see big brands come along and try to get in on the action without offering much in return.

I don't know the answer to this dilemma, but I do know there are certain agencies out there leading the way. ... light years ahead of their competition. Places like Hausmann, Naked Communications, and Ogilvy (click on each for links) are all actively involved in getting to know bloggers, and working with them on campaigns for their stables of brands.

I was offered a free trip to Thailand courtesy of Ambi Pur. It really was stunning, exotic. We stayed at the stunning Scent Hotel and did really amazing things .. the best one being meeting Chandler Burr He is the NYT perfume critic and one of the best and most gorgeous people I have ever met in my life. We all took it in turns to interview him, and I was last. We talked about the power of scent - both on a person and in the home. He knows his stuff, man. At the end I pulled out my bottle of perfume and asked him if it was right for me? He laughed, smelt it, and said no WAY. I needed something much more hardcore.

I could write a perfectly acceptable gorgeous post about the trip, what we did/ate/wore. The good people in charge of Ambi Pur would love it.

Or I could do this.



My cameraman is only nine years old and I pay him in Mad Magazines, so please forgive the shakiness at the beginning. Need to keep my production costs down, because bloggers don't get paid much.

I did this for a lot of reasons ... but the biggest one? Hands down, the most fun I've had in a month.

Ambi Pur Execs, I hope once the shock wears off, you like it too.

.

84 comments:

  1. You are teh awesome.You just made my day! xx

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  2. OMFG. That is GOLD. I remember being sprayed. And it didn't smell like Ambi Pur. NO SIREE. Eden, you are a goddess and the advertising industry NEEDS you. SERIOUSLY.

    (The extent to which I loved this post is directly proportionate to the amount of caps used in the creation of this comment.)

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  3. Watched it 3 times and cannot stop laughing! You are a fucking genius dude.

    And you are correct. Those companies who work "with" you are worth their weight in smelly fragrant air particles.

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  4. You are too clever. The people that took back your Job offer because you did not have a Uni degree are the biggest FOOLS out!

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  5. Roller skates... you can't make that shit up! Fricken GOLD

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  6. Haha, I think you missed your calling as a Qantas air hostess.

    When you were calling for your 'Ambi' purr halfway through the video, Rocco looked almost convinced that you actually had a cat (was probably thinking something along the lines of "my mums either gone completely bat shit crazy, or wait...do we have a cat?"

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  7. Haha have to agree that is pure gold. You are an advertising genius.

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  8. The skates. I die. Oh my god. *cackle*

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  9. love it - the gangster spraying style is gold!!

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  10. OMG! You are too funny! Cracking up laughing here. Thanks. I love Ambi....the cat!

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  11. I think I love Rocco's name for the fictional cat the best.

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  12. Does it say anything about me that I am way more likely to go out and get me some ambi pur now than I ever would have before?
    PS. The dog went crazy when you called out "Ambi...Ambi..." and started jumping around and barking!!
    PPS. First time commenter, following you for a while, and thanks for the laughs and insights...

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  13. F#$$*(^&** AMAZING! Do you have the stamina and organisational skills to be a STAR????? Think about it.. it is sooooooooooo possible.

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  14. I don't know what you're wearing in that last scene, but I nearly saw your map of Tassie!!! hilarious!

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  15. I loved it :-)
    FMIDK

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  16. FUCKING Hilarious! rock those rollers girl!

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  17. Love Love Love this! This is why you are so awesome at what you do! How much of the spray did you sniff before the rollerskates and outfit came on??? xx

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  18. Funeee! Needed a giggle this arvo! Thanks.

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  19. You are, quite simply, fucking awesome.
    x

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  20. My 3 yr old daughter and I LOVED watching that clip.

    Her feedback was, she loved the skates the most, and your fancy dress costume too.

    And YES, I remember being sprayed with the Qantas bug spray. What a lovely welcome home.

    xx

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  21. God you are funny, the best and the brightest brains indeed! My five year old just asked "who is that real boy?" I guess that means Rocco. Thank you for posting on the Brene Brown website. It has been so incredibly helpful. Whenever I go to that bad place full of panic, embarrasment and shame I remember that vulnerability does not mean weakness. I can't tell you how much this has helped me.

    excellent camerawork btw

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  22. Oh gawd, skates. I die.

    I love that Rocco is looking at you like you're a little crazy when you're calling out to the cat....

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  23. Love the roller skating - you spoon! How all products should be promoted, lol.

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  24. You are so insane, omg I love you! Hahahaha!!!

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  25. My next cat will be called Ambi. See, you can sell an idea...

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  26. my 3 year old just asked "what's so funny mum?". loved it especially the roller blading. The airhostess thing reminded me of living in PNG in the 1990s... we had to endure that every flight....

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  27. HI-LAR-IOUS! Love it and sure Ambi Purrrrr will love you too!

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  28. I remember being sprayed when we arrived in Australia in 1981. Strangest thing ever.... Was very surprised when they didn't do it when I travelled in the 1990s.

    One day, I'm going to be as funny as you :D

    Purrrrrrr...

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  29. I wonder how many families are going to get cats and name them Ambi because of this.

    Believe me, I'm tempted.

    Loved the stewardess on rollers skates. Gold!

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  30. Pure gold!

    Britney and the Kardashian's are all going to be at you to launch their next frangrances.

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  31. That is GOLD, I tell you.

    I was chatting with Kelly about this the other day... (and Mr Ambi Pur execs, read up...)

    I have never in my life bought an spray air freshener. Ever.

    I am more of a joss stick/cone/essential oils kinda girl.

    BUT, off the back of you and Kelly (and Dave & Rocco, of course, in their cameo rolse!) I just went and spent the mighty mum dollar on Ambi Pur.

    I rest my case.

    And I love your uniform. Hot.

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  32. You are a certifiable nut! Where on earth did you get the white number from?

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  33. Ambi Pur needs to give you regular job STAT.

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  34. Oh my god. I so needed that.

    You are absolutely brilliant. BRILLIANT!!!! xoxo

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  35. Love it.

    Love most that your kids find your level of nutter so complete and utterly normal. Not even a snigger from behind the camera. Priceless. x

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  36. three things -

    1. the fact that you didn't stack it on those skates - A.M.A.Z.I.N.G. and true skating talent.

    2. you should send Qantas a copy of this vid - i can see that being their new uniform.

    3. um as per usual, you rock.

    ~x~

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  37. Brilliant. That is advertising money can't buy!

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  38. You could end up with kittens on your blog header after all! Kittens!

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  39. They still do spray you when you fly to Fiji! Well at least the did back in 2005...

    You crack me up! Love the roller skates!

    So do your boys want a cat now?

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  40. My 1 year old and I were in stiches at the rollerskating while spraying.

    Man I hate fake smells (even if it's Dragonfruit) but at least you make them funny. xx

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  41. Oh Lordy how do you not already have a TV or book deal in the making? GOLD! (and to your PR peeps SOLD! I'll be buying & channelling my inner roller-skating queen as I spray!)

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  42. Today is my wedding anniversary and that would be one of the best presents ever - laughing still - the roller skates were insane and fab!!

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  43. I have tears!!!!! Too funny!

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  44. The Ambi Pur execs should be stoked! It was a rocking vlog! My fave bits: you roller skating in a hot sexy air hosty outfit and then your cute little man saying the cats name was Bernard, just cracked me up! Thanks for making me giggle on a friday night Eden :-)

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  45. Wait, wait, your three year old doesn't end his number 2s with "MUUUM WIPE MY BUUUM"?? I'm going to have a word with my three year old...

    Your ad ideas are hilarious, love them, and your kids are too! Was that a hiccup at 1:47? Hehe

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  46. Worshipping at the alter of Edenland. Frikking brilliant. Those peeps @ Ambi Pur should be paying you in cats:)

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  47. As a rule I don't watch videos on blogs (that's a vlog isn't it?) - anyway I don't really like them.

    This I watched from start to finish and I laughed hysterically. I needed a laugh today - thank you

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  48. That is hilarious!! you know it wasn't that long ago that I was sprayed coming off a plane.
    I can't remember where it was, but I am sure it was coming into Australia-because they are so germ-a-phobic and worried about foreign pests etc.
    Or maybe is was coming into the US with their paranoia about bird flu. It was only a couple of years ago though.
    I was like what the fuck are you people doing???

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  49. O.M.G. I just cracked up! LOVE the roller skating, looks like you can hardly skate, but are going HARD at it! I want a cat called BERNARD so I can get Ambi Purr... Nah, I hate cats, BUT am going to sniff out the ol Ambi Purr next time I'm in Woolies. I really want to now!! LOL!! Too good!! x

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  50. Ambi Pur SHOULD pay you in kittens.... Best sponsored post EVER.

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  51. WOW WOW WOW!
    I've only just started blogging and this has been a WOW experience to watch a real master :)

    Look forward to following your blog!

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  52. Bernard....how ridiculously funny is your son.

    You look like the most fun mum ever Eden.

    Love & stuff
    Mrs M

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  53. You are freakin' adorable and also I love your house and am planning to move in with you by the end of the week. I hope that's not a problem in any way.
    xx

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  54. When I grow up I want to be as cool as you.... and live in as cool a house as you do... and have as cool a cat....

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  55. This is the best video you have EVER done!! BAHAHAHAHAHHAHAHAHA!! God I wish we were neighbors. HEEHEEEEE!!!

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  56. No seriously, why is blogger eating my comments???

    I think I said something like "JESUS CHRIST YOU"RE ON ROLLERSKATES"

    and then proceeded to laugh alot.

    I love you -- for your wry humor, your wit, your slapstick, your honesty -- all of it. You're talented -- and believe it or not -- brave, yes you are -- so when people tell you it here believe them. You're also behind on emailing your friend Pam from exotic Minnesota so you get off those rollerskates and let me know how you are faring.
    XO

    P

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  57. I'm cracking up. That was hilarious. You rock my world.

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  58. That was AWESOME!!!! Loved loved loved the spraying the house on skates idea…I am totally stealing that. I think that the best ad campaign idea would simply be "Ambi Pur….because I have sons".. What woman doesn't get that?????
    PS I am very impressed that your 3yo can say Bernard.

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  59. How do you do it?

    You just proved your post's premise.

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  60. First, what are your floors made of? My husband would have a conniption fit if we were to roller skate on the hardwood - in fact, that's the reason we can't get a dog.

    Second, I thought I was going to see...uh...your "Ambi"...when you were wearing the flight attendant costume!

    Third, your pronunciation down there cracks me up - I would totally have called that stuff Ambi - Pyoor, not Ambi - Purr.

    Love it!

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  61. That was fantastic. You are so funny and I have a 3 year old girl who I courtesy flush for. I'm thinking I need some Ambi.

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  62. The high point in an otherwise low day. I'm still giggling...Thanks Edenland and Ambi Pur - you're a purrfect fit!

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  63. You know when you have them speechless moments.. the ones that nothing you say will kinda converse exactly what you're thinking.... okay so maybe you don't lol But I'm having one right now... Lots of head shaking with a stupid grin on my face... there just aren't any words right now. None. lol

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  64. ha ha ha ha haaaa!! I haven't laughed so hard is SO LONG!!!

    you also totally win for being a roller skating Mama!

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  65. Laughed out loud especially when Rocco came out with "Bernard" at the end. The 3 year old needs more coaching! And the skates - You are fucking hilarious!

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  66. A. You have hot legs
    B. Rocco is freakin' adorable
    C. Did Max have hiccups?
    D. They still spray you on landing in Australia it's just piped through the air con now on most airlines (I am full of useless information).

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  67. OMG. finally got around to watching this (was on hols!).. and I have been PMSL for the last 10 minutes. SO DAMN FUNNY! I mean... the rollerskates rocked my world. haha.

    And

    BERNARD! That is pure gold right there!

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  68. Oh.my.Smurf! You are awesome! I just woke the kids through laughing so much!! :). Best ad campaign ever! (I think I'll laugh everytime I walk by these Ambi Pur products when shopping now just thinking of you :) )

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  69. I fucking love the way you say toilet.

    Fo realz.

    Now when I go to the said toilet I will think of you and Ambi Pur. I am pretty sure your work here is done.

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  70. FINALLY got around to watching this vid. Where? On the toilet of course, where else do I get five minutes to myself.
    Fucking loved it!

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  71. Hilarious! How fun was that day, making that video?!

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  72. this video makes me want to go back to business school, learn how to create a product, start a company, be successful, get a big budget, and then hire you to roller skate all over the world peddling my product.

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  73. You'd totally rock it as Ambi Purr, skater girl at a Ambi sponsored Roller Derby event! What a golden marketing opportunity Ambi execs!

    Can I be on your team? I could be New Zealand Mist.

    Gab x

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  74. I am dedicating my Cannes Lion to you - will send a photo maybe even do a blog post in honour of this award-winning advertising vlog for ambi-pur - (the rollerskates priceless!)

    Nx

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  75. Your video is so funny! Great job.

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  76. Your video is so funny! Great job.

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  77. Thanks for brightening up a very grim morning! Now those are ads I wouldn't actually fast forward through!

    PS, you're totally rocking your new hair!

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Write to be understood, speak to be heard. - Lawrence Powell

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